If you are here, it is because you are looking for references on Appsumo, the online store for entrepreneurs where every week you have a Lifetime offer (for life) at a bargain price. This seems so beautiful that it seems a lie, but it is true.

In this article, I’m going to tell you a little more about Appsumo, its business model, as well as explain why it offers such powerful tools at a price of around $ 39 or $ 49. On the other hand, I will also talk about how to register and buy in Appsumo and tips to keep in mind to choose a good offer. Go for it!

What is Appsumo?

Appsumo is an online store where you can find great offers of software and productivity tools for entrepreneurs and small businesses.

It was founded in March 2011 by Noah Kagan starting from the basement of his mother’s house. Today it is one of the most famous companies in this type of market in the world. Its motto is.

The tools you need to grow your business shouldn’t put you out of business.

Appsumo, therefore, works to make very high-quality tools available to entrepreneurs and businessmen at a single payment and at a very low price. Tools that in the market would entail a high cost for your subscription, so Appsumo makes it available to you, allowing you to save with high-quality productivity tools.

Is Appsumo reliable?

If you have entered their website for the first time, you will have noticed the incredible discounts on tools that can be 60%, 70% and even 90% with a single payment forever. Anyone would jump into the thought that this can be very misleading because it is rare to see a tool that may cost $ 1,200 per year to come across a one-time payment of $ 49.

There are several reasons to tell you that Appsumo is reliable, starting from the same time that has passed since its foundation, where they have done nothing but grow their newsletter to almost 1 million subscribers who each week expect to receive new offers. Backed everything under its own founder Noah Kagan, who is not interested in losing the great reputation he has today.

On the other hand, let me tell you that, as a regular buyer of this store, the products they offer are of very good quality, on the other hand, you have a 60-day money-back guarantee, you do not have to send an email, it will only be enough to Click on the button «Initiate refund». Without explanations, as you can see in the following image

Appsumo refund

Payments can be made from a credit card or from a paypal account.

Business model

The company acts as a distribution channel for companies that want to help other companies or entrepreneurs to start, grow, optimize and scale their businesses. Therefore, Appsumo acts as a showcase for companies in which it opens the door to its large community and an audience that, according to similarweb data, in November 2018, Appsumo exceeded 2 million visits, distributed mainly in the States United States, Australia, Canada and European countries

The sumo wrestler’s company is, therefore, one more affiliate marketer, but with great negotiating power where they are the ones who impose the conditions, the good thing about it is that they look for the best option for everyone.

In short, the operation of Appsumo can be summarized as follows.

The company looks for and negotiates with companies that offer high-quality tools or it is the startups themselves that contact Appsumo to tell them about their product.
The carefully selected tools are offered on the website, offered at a great price and for a limited time or number of purchases.
At the same time, they implement the dissemination strategy of the offer, either through the newsletter that has close to 1 million subscribers or using tools such as Facebook Ads.
The sumo-lings are coming in, seeing the offer and buying the product. Leaving your tacos (scoring mode) by making offer comments, reviews, and questions.
The company that owns the software can interact with the sumo-lings in the comments offering help, solving doubts or negotiating new features to the offer.
Appsumo returns to the charge by re-disseminating the offer a few days after the end of the offer.
Advantages of Appsumo
As I have indicated before, Appsumo offers high quality tools that help you start, improve and scale your business. Therefore, starting from the first point, the client wins with a large discount and a one-time payment.

On the other hand, the developer company manages to obtain a greater visualization, improves its brand and increases

to their income that, although the offer offered is very limited, purchases become much higher than to a large extent suppose very high income in a short period of time.

How to buy on Appsumo?

When you access their website for the first time, you will see that there is no home page as such, rather, you will have the featured offer of the week as a landing page. But before talking about this, let’s go part by part.

Record

To be able to make any purchase in Appsumo it will be necessary to register. To do this, you just have to go to the “Sign Up” section of the website.

When you give it, you will see the following registration screen where it will only ask you for your email and password

You will only need to go to your inbox to confirm your account and you will be able to make any purchase.

Buy on appsumo

In this section I want to give you some tips to buy in appsumo and thus always be satisfied with the purchase made.

Review the features of the tool

The main problem for the reader is that the web only has the Anglo-Saxon version, but without problems you can use the google option to translate the content. When you see a tool, the good thing about it is that they explain how the software works and features. In the following example, the Helpshelft offer is passed and its structure follows.

In the first part, you will see a brief explanation of the tool offered, as well as the benefits it will bring you to know if the tool is useful for you. On the other hand, in the left section, you will quickly see the options of:

Buy now: If you have already decided, pressing the button will go directly to the product purchase page.
Price, savings and reviews: In this section you will see first-hand the price of the product, as well as the savings that it would mean. The calculation is made on the basis of a normal one-year subscription. In this same option you will see the reviews of the sumo-lings that give the valuation and offer their tacos. This can help you make the decision based on the comments of the users.
Offer expiration: they will indicate the time remaining for the offer to end, another type of option could indicate the number of licenses available. Remember that once finished, the offer will no longer be available.

Chrystie Vachon Video

One of the options that I never miss are the videos by Chrystie Vachon, Appsumo’s content strategist, where in the first part she summarizes the problems you may have in your business and in the second part of how the tool offered can solve them by showing a short product demonstration.

Offer summary

Sometimes, it may be the case that you already know the tool and have been lucky enough that Appsumo offers an offer, in that case, you can go down and go directly to the marine green box where you will have the summary of the offer, as well as the characteristics of it.

Feedback from sumo-lings

Another of the great options that the company has is its community, sumo-lings are very critical with any tool, they look for the best of the best, they are professionals in the sector, their evaluations (tacos) matter a lot.

In the comments section, it is divided into reviews, made by the sumolings who have bought the offer and leave their valuation. On the other hand, in the questions section, there are those who have some doubts or suggestions to improve the tool and where the software developer tries to answer them all.

Redeem purchase

When you have already decided and have bought a tool, the next step will be to redeem the purchase in order to access the tool. To be able to do this, you must carefully follow the instructions of the product after making the purchase.

The way to redeem the purchase can be given in many ways, such as:

Applying the purchase code on the tool developer’s website by making a normal purchase. By entering the code, the subscription will be paid at € 0
I access from a specific link where to indicate the purchase code.
Register for free (free trial) of the tool and in the profile give the option to redeem code.
In the example we have given today, the instructions have been as follows

In conclusion

Appsumo is an online store where you can find offers of very good quality tools at a great discount price and for a single payment. If you are an entrepreneur, perhaps some of the tools that are offered each week are what you need, but remember that they are offers that last a few days so you have to be very attentive.