YouTube ranks second in the list of the world’s most visited websites, followed by YouTube’s parent company Google. YouTube also ranks second in the list of the world’s largest search engines after Google.
YouTube has become a part of the social media marketing strategy, as a result of which YouTube has made an equal contribution to the promotion and expansion of any business. The popularity of video content is growing day by day, so it is almost impossible to think of any kind of marketing strategy without YouTube.
You may already have a YouTube channel for your business or brand. But did you know that YouTube offers different features for the brand? Like any other social media platform, YouTube allows channels to be linked to a separate brand account. In this post you will know what YouTube Brand Account is, details about YouTube Brand Account Opening Rules and the benefits of YouTube Brand Account.
What is a YouTube Brand Account?
A YouTube Brand Account is a business account that can be activated and managed through a personal channel. Branding accounts allow you to share your company’s unique identity, branding and content on YouTube.
Brand account has the feature of adding channel manager. This feature allows you to easily promote and advertise on YouTube as a team. Multiple people can manage the same brand channel without having control over one brand account. As a result, one can take responsibility for each task and the brand’s channel can be easily managed.
It is known what a YouTube brand account is. This time we will learn how to connect your channel with a brand account and how you can benefit from it.
How to open a YouTube brand account?
Login to your YouTube account before starting the process of Brand Account Setup. Basically, after opening a YouTube account or channel, now it is your turn to connect the account with the YouTube brand account. This process is much easier to do from a computer. However, you can also open a YouTube brand account using desktop mode from a mobile browser.
First, log in to YouTube and click on the profile picture icon in the top right corner of the homepage. Click Settings from the drop-down menu that appears.
Now you will see the YouTube account settings. Click on Add or manage your channel (s) option. Then click on “Create a new channel”. Enter the name of your band account and click on Create option.
If you want the name of your YouTube personal channel and brand account you can keep the same. But in order to understand which stage of this process you are in and which channel can be given a different name. Properly followed, you will create a brand account. Now it’s time to add a personal YouTube channel to the brand account. If you do not want to move the personal channel to a brand account, you can use that brand account as a channel and there is no need to follow the next steps described.
To turn a YouTube personal channel into a brand account, re-enter the YouTube settings and click on the View Advanced Settings option. Now click on Move channel to a brand account. Now select which account you want to associate with which brand’s account.
Diameter! Your personal YouTube channel will be linked to the brand account. In this way you can easily open a YouTube brand account in the mentioned way. Remember, Google can change this process at any time. So before opening a brand account, check out the official support page of YouTube.
Advantage
The best way to tell a story is through video which is not possible with words or pictures. However, it is not enough to make a video and upload it on YouTube. It is normal to not get the expected success if you are unable to use YouTube properly.
Success on YouTube can be discussed in another post. You know the rules for opening a YouTube brand account. In this post, let’s take a look at the benefits of YouTube Brand Account.
Enhanced security
Access to the YouTube Brand Account can be granted through a personal Google Account without sharing any personal information. This means you can safely add a channel manager without sharing your Google Account information with anyone.
Team Collaboration
Brand accounts have two types of access features – owner and manager. Brand Account Owner Manager can add or remove, edit business information, manage and post videos, interact with audiences in comments. On the other hand there are all types of access managers mentioned, except the ability to add or remove manager only.
Customization
The channel name and URL can be set through the brand account. YouTube recommends keeping common account names and channel names the same. However, in the case of a brand account, the name can be used separately.
